The Civic Quarter Masterplan covers a 120-acre site in North Trafford, taking in the Town Hall, Lancashire Cricket Club, the University Academy 92 (UA92), the former Kellogg's European Headquarters site and White City Retail Park as well as existing residential, commercial and civic buildings.

Through the active reuse of vacant brownfield sites, underused land and the improvement of existing facilities and services, our strategic vision for the area will support regeneration across the Borough. The Civic Quarter will be an integrated and mixed neighbourhood in a highly accessible location, creating an inclusive, safe and sustainable community for the people of Old Trafford.

With circa 2.5 million visitors per year to the Manchester United Football Club, which neighbours the site, and 500,000 to the cricket ground, this area is the most visited place in the Borough. It also contains a number of important community facilities such as Trafford Town Hall, Trafford College and the Stretford Leisure Centre. At the centre, we propose a new public piazza or ‘festival square’, which could provide an inspirational focal point for celebrations and events throughout the year, on a ‘processional route’ linking Lancashire Cricket Club with Manchester United’s Old Trafford stadium.

The strategic vision is being created with a consultancy team led by FCBStudios supported by Planit-IE and Avison Young.