Best known for its magnificent panoramic beach and the rich and varied wildlife found on the grazing land and salt marshes, the landscape of the Holkham Reserve in Norfolk is just one layer of a man-made landscape that has changed dramatically over time and which will continue to change in response to environmental and social influences. Protected by AONB, SSSI and NNR designations the landscape is predominantly the result of one family’s sustainable management over the generations.

The Lookout was conceived out of a need to control the impact of visitors on the National Nature Reserve, to educate people about the effect of their visit on the Reserve, inform visitors about the diverse, rare and protected wildlife and to provide much-needed visitor facilities.

The setting inspired the choice of the building’s form and materiality. The circular form is pleasing from every prospect and, as a lookout, it provides panoramic views of the wildlife and infinite horizons beyond. The slatted larch elevation disguises human activity preventing disturbance to adjacent nesting birds. Swales were dug around the building to encourage the salt marsh habitat. The resulting earth was used to bury flood defences further embedding the building in its landscape. 

The central courtyard captures a glimpse of ‘big sky’ and, like a clearing in the woods, creates a natural place to gather. At its centre, a fountain sculpted by local blacksmiths provides water on different levels for all to enjoy for free.