A 15 year plan for the transformative regeneration of Old Trafford as an inclusive, diverse and resilient neighbourhood

Trafford Civic Quarter AAP
Trafford CIvic Quarter Area Action Plan

The Civic Quarter covers a 120 acre site and the adopted action plan drives forward a transformative regeneration of North Trafford. It will develop and shape the communities on the edge of Manchester with its vision for a sustainable, diverse and vibrant mixed use neighbourhood. It builds on the existing residential neighbourhoods and the important civic functions of the area.
 
Taking in the Town Hall, Lancashire Cricket Club, the University Academy 92 (UA92), Old Trafford Stadium, the former Kellogg’s European Headquarters site and White City Retail park, the Plan pivots on a ‘processional route’ linking the two sporting grounds, connecting neighbourhoods locally and further afield to Manchester Airport  and Salford Quays. Over 15 years, it will deliver 4000 homes, 50,000sqm of commercial space and significant improvements to the public realm and infrastructure.

Key Information

Sector: Masterplanning & Urban Design, Residential, Masterplanning & Urban Design

Client: Trafford Bruntwood LLP

Location: Greater Manchester

Completion: 2023

Size: 120 acres

[The action plan] supports a number of Trafford Council’s priorities including the building of new and affordable homes, supporting people out of poverty and reducing health inequalities.

Liz Patel, Executive Member for Economy and Regeneration, Trafford Council

United for Trafford

With circa 2.5 million visitors per year to the Manchester United Football Club, which neighbours the site, and 500,000 to the cricket ground, this area is the most visited place in the Borough. It also contains a number of important community facilities such as Trafford Town Hall, Trafford College and the Stretford Leisure Centre.

Revitalisation

Through the active reuse of vacant brownfield sites, underused land and the improvement of existing facilities and services, our strategic vision for the area will support sustainable regeneration across the Borough. With an emphasis on green space and green transport, it aims to be a highly liveable, connected and vibrant neighbourhood, for residents and visitors.

Lumina Village Village Green

Lumina Village

The redevelopment of the former Kellogg’s factory site in Stretford into a residential-led mixed-use neighbourhood is the first of the major interventions of the Area Plan to go ahead. FCBStudios prepared a masterplan for the site that acts on this rare opportunity  to develop Trafford at a city making scale. 
 
5.1 acre of bold, green infrastructure pedestrian friendly public realm form a backdrop to our plans for a vibrant and people friendly neighbourhood. We achieved outline planning permission for 750 homes, a primary school, a hotel, shops, cafes and offices surround a central village green and two civic squares. Tree lined boulevards and play street will encourage interaction and outdoor living, enabled in part by our pedestrian first approach to cars within the development. We have moved parking to the edge of the development to make it a safe, car free neighbourhood that would appeal to families.
 
Trafford has a real sense of place, with its identity strongly linked not only to the cricket club and Old Trafford, but also to the unique history of the area and home to the Kelloggs headquarters. Lumina Village seeks to embody the best of Trafford, the unique history of the area and create an authentic character for Kelloggs.

Team

Masterplanner
Feilden Clegg Bradley Studios
Landscape Architect
Planit IE
Planning Consultant
Avison Young

FCBStudios Team Leads