BuildUp: Good Shout Round Two - Value?BuildUp: Good Shout Round Two - Value?
FCBStudios hosts BuildUp, the second in a series of PechaKucha style events that challenge, propose and debate views on the latest trends in marketing and communications in the built environment.
Round Two - Value?
The number of places to spend (waste) your marketing time and budget is increasing exponentially, we’re also in an increasingly noisy world with extreme competition for attention. Social media has levelled the playing field for organisations large and small but how do we make sure in this digital age that we gain the right profile – profile which enhances reputation and converts to the right work? How do we achieve, and measure, the value of our activity?
Chaired by Managing Director of ING Media, Leanne Tritton with guest speakers:
Harriett Hindmarsh Corporate Vice President Global Marketing and Communications at Aecom
Chris Bryant Partner at Alma-nac
Andrew Payne Head of Corporate Affairs at The Crown Estate
Leanne will chair an open Q&A session followed by drinks and the opportunity to share a few of your own stories.